In news that surprised few, earlier today Apple announced (via The Verge) a new 128 GB model of its 4th generation iPad. The new model will be available on February 5 and it will cost $799 (Wi-fi only) and $929 (Wi-fi + LTE).
Let that last number sink in for a moment: $929. The price is not that significant on its own since Apple has never been known as a value brand. No, the real significance lies in another number: $999. That is the price of an entry-level MacBook Air—a full-on premium laptop. Matter of fact, BestBuy and Amazon had that same MacBook Air model on sale for $799 just this last weekend. Apple is not only going after the entire laptop industry with its iPad guns blazing, it’s seemingly turning those same guns on itself.