In news that surprised few, earlier today Apple announced (via The Verge) a new 128 GB model of its 4th generation iPad. The new model will be available on February 5 and it will cost $799 (Wi-fi only) and $929 (Wi-fi + LTE).
Let that last number sink in for a moment: $929. The price is not that significant on its own since Apple has never been known as a value brand. No, the real significance lies in another number: $999. That is the price of an entry-level MacBook Air—a full-on premium laptop. Matter of fact, BestBuy and Amazon had that same MacBook Air model on sale for $799 just this last weekend. Apple is not only going after the entire laptop industry with its iPad guns blazing, it’s seemingly turning those same guns on itself.
Let the Civil War Begin
Tech Equator 